PART 1 -BUSINESS IN A GLOBAL ENVIRONMENT
Chapter 1 Business 2006 and Beyond
" 2 Business ethics and Social Responsibility
" 3 Economic Challenges facing Global Business
" 4 Competing in Global Markets
PART 2- STARTING AND GROWING YOUR BUSINESS
Chapter 5 Options for organising Small and Large Business
" 2 Starting your own Business
" 7 Electronic Ccommerce
PART 3- MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES
Chapter 8 Management, Leadership and internal Organization
" 9 Human Resource Management
" 10 Improving Performance through Empowerment
" 11 Production and Operations Management
PART 4- MARKETING MANAGEMENT
Chapter 12 Customer Driven Marketing
" 13 Product and Distribution Management
" 14 Promotion and Pricing Strategies
PART 5- MANAGING TECHNOLOGY AND INFORMATION
Chapter 15 Using Technology to manage information
" 16 Understanding accounting and Financial Statements
PART 6- MANAGING FINANCIAL RESOURCES
Chapter 17 Financial Management and institutions
" 18 Financing and Investing through Securities
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